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Insurance Company Example
The
stage for this was an insurance company's yearly independent
broker conference. Under increasing pressure from new
players such as banks and direct sellers, the brokers
were unsure of their future. The
company was hoping to raise morale and introduce
a new, simplified quoting manual for brokers.
Our job was to create a two-hour program that
addressed these issues and provided a fun meeting break.
We started with the "High-tech Treasure Hunt" and
built a theme around it. It went like this:
Fire and flood had recently ravaged the forests of Banff.
The wildlife had it's homes destroyed in the carnage.
Thankfully, they were all insured! Unfortunately,
however, they had gone "cheap" and were insured by direct
sellers and banks. They were now not getting the
service they were entitled to. To save face, the insurance
industry had sent in the independent brokers to assess
the situation and help out.
The
brokers were given the task of finding the locations of the
homes and assessing the damage. The only guidance they had
were scraps of messages
and cryptic notes that washed a down the river from the disaster
site. These clues helped them find the locations.
To find the locations, brokers used their wits along with
compass skills, radio homing beacons, dead reckoning
and other clues in the forest. These
locations were actual homes of the area's animals such as
woodpecker holes, ground squirrel burrows, elk bedding sites
and so on.
To incorporate the new manual in the
activities, the brokers needed to furnish new insurance quotes
for the various creatures. A ground squirrel burrow
was the equivalent of a three-bedroom bungalow and so on.
Along
the way, they also participated in challenge activities such
as a mock rescue of an injured companion and a crossing of
flooded ground.
Done in the form of a friendly competition,
teams gained points by discovering the locations and answering
questions about the area.
We left behind a group of happy, excited
brokers ready to get in to the next round of meetings.
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